The abuse that animals suffer at human hands is heart-breaking, sickening and infuriating.
Peta operates under a simple principle that animals are not ours to eat, wear and experiment, or on use of entertainment. Animals get tortured, get killed during the testing of the medicines and drugs on them in the laboratories.
About : To create an ad for " Boycott animal tested medicines''
About : To create an ad for " Boycott animal tested medicines''
Concept : A medicine pill is in the form of a metallic bullet.
Animals used for experimentation.
Right now, millions of mice, rats, rabbits, primates, cats, dogs, and other animals are locked inside cold, barren cages in laboratories across the country. They languish in pain, ache with loneliness and long to roam free and use their minds.
More than 100 million animals every year suffer and die in cruel chemical, drug, food and cosmetic tests, biology lessons, medical training exercises, and curiosity-driven medical experiments.
To test cosmetics, household cleaners, and other consumer products, hundreds of thousands of animals are poisoned, blinded, and killed every year by cruel corporations. Mice and rats are forced to inhale toxic fumes, dogs are force-fed pesticides, and rabbits have corrosive chemicals rubbed onto their skin and eyes.
Concept :
An installation, to show that the animals are mistreated, tortured to death while getting experimented in the laboratories.
A MEDICINE STRIP
All the animals i.e hens, goats, sheep, monkey, ducks, cats are kept inside the medicine strip in the place of the tablets. To show that they are tortured inside , suffocating to death...This shows how they are mistreated
Blood marks and scars are shown on them..
This also depicts that they are caged inside and now there is no turning back for them. All they can do is sit and wait in fear of the next terrifying and painful procedure that will be performed on them.
Blood marks and scars are shown on them..
This also depicts that they are caged inside and now there is no turning back for them. All they can do is sit and wait in fear of the next terrifying and painful procedure that will be performed on them.
This shows the pain, loneliness and terror they all live in throughout their journey from lab to death.
Materials used : 2 Acrylic sheets for the base.
6 Acrylic circles for the top base.
circumference made up of thick OHP sheet
Animals made of rubber and plastic.
6 Acrylic circles for the top base.
circumference made up of thick OHP sheet
Animals made of rubber and plastic.
Design utility:
This is a installation located at the public places i.e entrance of the malls, footpaths,
railways stations where passerby can see and understand the concept.
railways stations where passerby can see and understand the concept.
Target audience
The message is to be conveyed to the present generation who use cosmetics, perfumes, deodorants, medicines and drugs tested on animals, They use these products lavishly at the cost of others dying in the process of making these products.
